We often hear people suggest that ‘anybody can be a voiceover’, well, sorry to disappoint but they can’t. Even established actors can struggle with voiceover work – it’s not enough to have a ‘good’ voice, you need to be able to connect an audio message with an audience that can’t see you. So what does […]
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5 Things Nobody Tells You About Being A Voiceover
1. You will have permanent ‘headphone hair’. Try as hard as you like, you will always end up with dreadfully flat hair at the end of a voicing session. We learnt early on that it’s a waste of time trying to fix it, because it always comes back. 2. You become germ-phobic. Let’s face it, […]
4 Facts You Need To Know About On-Hold Messaging
It’s amazing how many businesses overlook on-hold messaging when trying to improve their marketing strategy. It’s one of the most effective means of content marketing and is extremely cost effective. If you’re still dubious – here are 4 facts you need to know: 1. 84% of callers prefer messages on-hold to other options. Think about […]
Why Is Podcasting So Popular?
“Now you have the power to connect with a new audience through the power of audio” – Jenny Brewster This is a guest blog by Jenny Brewster, founder of ‘The Podcast Academy’; Wow, podcasting is rising out the ashes all of a sudden – but why? Podcasting is becoming so popular here in the UK […]
Audio Marketing For Beginners
Audio marketing is taking off – but for many business people it is still something of a mystery. In this blog, we aim to answer what audio marketing is, why you should be using it and how to do so. What Is Audio Marketing? Audio marketing is exactly what is sounds like – the use […]
3 Ways To Use Audio At Events
Audio can be used in a variety of contexts, and business events are increasingly among them. Here are a three quick business scenarios in which audio can be applied to good effect. Annual General Meetings AGMs can often be quite dry affairs, so the use of audio for announcements and information can help liven up […]
Using Audio To Boost Online Traffic
This is a guest blog from Tom Benedict, co-founder and director of Britain’s Best Home, a property portal showcasing some of the UK’s most luxurious homes. A few years ago, my business partner and I were wondering what would be the next “Big Thing” in online marketing. We’d done everything known to mankind but were looking […]
Using Audio To Enhance Film
Businesses are waking up to the power of video to communicate their message. From online adverts, customer testimonials to in-house productions for staff messages or events, video is continuing to gain relevance. Yet oftentimes the difference between a bad video and a good video is nothing to do with the picture quality or production values […]
5 Reasons To Use Presentation Audio
We’ve all sat through dry and dull presentations in our time, be it a client pitch, in a business meeting or at an interview. Whenever the content of the presentation is dull it can seriously harm its chances of success – so here’s a tip for spicing things up a bit and increasing your prospects […]
5 Ways To Use Audio To Sell Books
Audio is one of the fastest-growing means of marketing and one of its greatest advantages is the fact that it can work for almost any product. Today, we’re going to explore how you can use audio to sell books. Below are your essential tips: 1 – Create A Book Trailer A book trailer, I hear […]